Value for Money connotes our promise to our valuable consumers about the highest quality of milk and milk products at the most fair and reasonable prices. JKMPCL has been continuously gaining the trust and faith of consumers because we deliver what we promise. Further, we strive to ensure that our organization can connect with every new generation of consumers through value addition of the product portfolio which is very important for holistic organizational growth. Pursuant to this philosophy, we have created necessary infra-structure for manufacturing of Dahi, Paneer, Butter, and Ice-cream. Further, we have recently launched the UHT milk with manufacturing capacity of 50-MT per day enabling us to tap more un-covered milk potential villages particularly in the remote located areas of J&K. All these capacity build-up initiatives are being taken under the central sector scheme – National Program for Dairy Development, for which we are highly obliged to Department of Animal Husbandry, and Dairying (DAHD), Govt of India for their support.